Video, funnels and paid media · Pretoria, South Africa
We shoot the work, build the funnel behind it, and show you what it sold.
Most production companies stop at the edit and most ad agencies have never held a camera. We do both, which means the creative, the targeting, the tracking and the follow-up email are built by one team who can see all four.
Pick the one you actually need right now.
Plenty of clients start with one and add the other. Nobody has to buy both.
What it looks like when it works
Both of these are ours end to end: we shot it, we placed it, and we built the thing it ran on. Clients are unnamed until each one has said in writing that we may name them.
views in four days, for nothing
15 → 2,101
followers
R0
ad spend
2
videos
Two videos, shot in an afternoon, in Afrikaans, for a store nobody had heard of. The page had fifteen followers on the Wednesday and over two thousand by the Saturday.
A hardware and paint retailer, Pretoria
Metricool, 9 to 13 September 2026 · client not named, on request
of abandoned carts recovered by one email
1,474
month 1
150
best day
11
emails live
Platform, payments, pixel, server-side tracking in rands, and eleven lifecycle emails. Built by the same people who shot the video that drove the traffic.
An online membership platform
Platform analytics and Meta Events Manager, July to September 2026 · client not named, on request
The handover is where campaigns die
A videographer, a social manager and a developer who never speak to each other will each do their bit correctly and the campaign will still lose money. We do all four jobs, so there is nobody to blame and nowhere for a problem to hide.
We shoot it
A real crew, real cameras, on site. Not stock, not a template, not an AI clip that looks like everyone else's.
We place it
Paid media on Meta and Google, built around the offer rather than around a monthly report.
We build the plumbing
Landing pages, pixels, server-side tracking, email sequences. The unglamorous half that decides whether any of it works.
We tell you the truth
Including when the campaign failed and why. One of the numbers below is us finding six thousand rand we had been wasting.
The funnel teardown
Send us your website and your ad account and we will tell you where the money is leaking. Not a sales call with a slide deck at the end. A short written answer naming the specific thing that is costing you, with the number attached.
We do this because it is the fastest honest way to show what we are like to work with. Sometimes the answer is that your setup is fine and you do not need us, and we will say that too.
Two things a teardown turned up
buying clicks to a door that was locked
7,499
landed
9.9%
got in
1
field to fix
Every new visitor was being sent to a login page for an account they did not have yet, so nine in ten met a password field and left. The ads were fine. One form field was the whole problem.
An online membership platform
Meta Ads Manager, 1 July to 2 August 2026 · client not named, on request
set on the campaign, so it could never learn
R21,500
product
170
visits
1
add to cart
The campaign was optimised for Purchase on a product that sells a handful a month, so it never got the data it needed. We moved the cold ads to Add to Cart and let a separate retargeting set carry Purchase. The creative was never the problem.
A specialist equipment retailer
Meta Ads Manager, August 2026 · client not named, on request
Neither of these was a creative problem, and neither would show up in a monthly report. That is the sort of thing a teardown is for.
Who we work with
Start with the smallest useful step
A teardown costs you four questions and tells you something true about your own numbers. If there is a job in it for us, we will say so. If there is not, you still keep the answer.